Qlab
Qlab is a laboratory and a new content format for social media, designed to showcase and test products in a quirky, experimental and innovative way. Through this format, QoQa.ch showcases its own in-house product tests, combining demonstrations, humour and a scientific aesthetic. The project involves the creation of a photography studio dedicated to this format, designed as a genuine testing laboratory. From concept development to final production, the project encompasses ideation, art direction, studio design and content production.
The visual style plays with the conventions of a scientific laboratory, reimagining them in a more playful and experimental way, creating a strong and recognisable identity for the Qlab format.
Expedition into coral extinction, A typographic edition on thermal paper
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